Hardware Industry Solution
Building the Digital Backbone for the Hardware Industry
The hardware supply chain has always been decentralised —
local suppliers, trade accounts, strong personal relationships.
But now, digital convenience is redefining expectations. Builders want to order from their phones. Project managers expect real-time inventory. Procurement officers demand integrated fulfilment.
The threat isn't just disruption from online marketplaces. It's the loss of control over product data, customer relationships, and margins.
We've built a morphogenetic commerce infrastructure designed to unify the hardware industry digitally — without surrendering independence, relationships, or control.
The Opportunity
Today, independent hardware suppliers rely on a patchwork of systems — making digital commerce fragmented, slow, and hard to scale. Meanwhile, major platforms are circling: offering convenience in exchange for ownership of the customer.
Our hardware industry suite offers an alternative:
- A single adaptive commerce backbone
- Product data standardisation across suppliers
- Trade account integration and management
- Fulfilment rules that reflect real-world logistics
- A builder/trade ordering experience that matches modern expectations
All while preserving the independent strength the hardware industry is built on.
For Investors and Industry Leaders
We aren't just another SaaS product. It’s a strategic platform play:
- Capture the digital ordering layer across an entire industry
- Standardize product data to create leverage at scale
- Retain control over trade relationships and customer experience
- Enable independents to compete against platforms without losing their independence
In the next decade, industries will be defined by who owns the digital relationship —not just who owns the warehouse.
We can put that ownership back in the hands of the hardware industry itself.
Creating The Industry Standard
In the hardware and building materials industry, orders are rarely simple. Deliveries often span multiple job sites, warehouses, or project phases — but most systems treat them like a single drop-off. That leads to costly errors, manual rework, and frustrated customers.
Our hardware industry solution solves this.
We automatically split complex engagements into structured, rule-based orders — each with accurate totals, tailored delivery instructions, and built-in logic for how materials need to flow. It’s not just order management. It’s operational clarity for an industry that’s been stuck in spreadsheets and phone calls.
Trade Ordering
Most platforms are built for consumers — not tradies juggling site deadlines, credit accounts, and delivery sequencing. Touchpoint | Hardware is purpose-built for trade, enabling fast, accurate ordering in the way the industry actually works.
It delivers the speed and simplicity of online checkout, with the structure and control of the ERP-style interfaces trade customers are already used to.
Multi-Drop Engagements
Builders rarely need materials delivered to one place. Touchpoint | Hardware supports complex engagements — multiple drop locations, stages, and delivery rules — all from a single order flow. That’s a game-changer in reducing coordination failures.
Product Modifiers and Add-ons
In timber supply, a "beam" isn’t just a beam — it may need specific cutting, milling, finishing, or packing based on the job. Touchpoint | Hardware supports real-world product logic: required modifiers, optional add-ons, and conditional selections that reflect how timber is actually processed and sold.
Advanced Hardware Product Search
Most trade portals rely on generic search. Touchpoint | Hardware understands trade terminology, specs, and compatibility — enabling fast, accurate product discovery even when users don’t know exact SKUs. That means fewer mistakes, faster quotes, and higher conversion.
Secure Without Logins
Trade users don't want to remember passwords. Touchpoint | Hardware uses secure, link-based access to streamline engagement — removing friction while maintaining data control. It works how tradespeople already communicate: email, SMS, job cards.
Custom Lists and Bundles
Every builder has their go-to kits — from framing packs to fit-off kits. Touchpoint | Hardware lets suppliers create reusable, shareable bundles tailored to each customer’s workflow, turning one-off jobs into repeatable, scalable ordering patterns
Built on CommerceBridge
Powered by Morphogenetic Computing. Our hardware industry solution leverages CommerceBridge’s morphogenetic model —
where infrastructure grows, adapts, and specialises over time.
Start with core ordering and fulfilment. Expand into dynamic pricing, promotions, logistics. Integrate new suppliers, new services, new revenue models — without breaking the system.
This isn’t about building a rigid network. It’s about planting the seeds for a thriving, evolving digital ecosystem.
